Welcome to Applied Negotiation!
‘How much do you want’ underlies every negotiation. Do you run a small business, a professional practice, or sell big-ticket items? Or simply find yourself bargaining with teenagers? We feel you. And this site is for you.
We offer digestible practical advice to those who negotiate as part of their day-to-day. We hope you will find a home here. And ask yourself, how much do YOU want?